A single 16-ounce serving of BodyArmor has 36 grams of sugar, which is.
It contains purely natural flavors, sweeteners. It contains a lower sodium content (20mg) than other sports drinks and is packed with electrolytes and a variety of vitamins. Grandet says BodyArmor is likely to be a nice tailwind to Coke's results moving forward. The complaint states that BodyArmor is a dressed-up soda masquerading as a health drink. If you’re asking if Body Armor Super Drink would be good for the body, it’s a definite yes This drink provides more readily available energy after a strenuous workout. (Photo by Justin Sullivan/Getty Images)Īccording to recent Nielsen data, sales of BodyArmor have surged 52% in the past 12-weeks and holds a 19% share of the sports drink market. Coca Cola announced the purchase of sport drink company BodyArmor for $5.6 billion in an effort to compete with Pepsico-owned Gatorade. MILL VALLEY, CALIFORNIA - NOVEMBER 01: BodyArmor sport drinks are displayed on a shelf at a Safeway store on Novemin Mill Valley, California. BodyArmor currently has sales of $1.4 billion, Coke said in the release announcing the transaction. The brand's marketing of being a "healthier" sports drink - and early backing by NBA great Kobe Bryant has helped it carved out a solid number two position in the highly lucrative category.
Each of the brand's flavors feature coconut water, more electrolytes than traditional sports drinks and are lower in sodium.Ĭoke took a 15% stake in BodyArmor in 2018. With its long-time sports drink brand Powerade, almost an afterthought in a market dominated by PepsiCo's Gatorade, Coca-Cola said Monday it would spend $5.6 billion to buy BodyArmor.īodyArmor was launched in 2011 by Vitaminwater/Smartwater founder Mike Repole (who unloaded VitaminWater maker Glaceau to Coke for $4.2 billion in 2007) as a better-for-you sports drink. "Net, we think the deal is a positive for Coca-Cola as it provides a new leg of growth in North America with ownership of the fastest-growing, number two retail value share brand in the sport beverage category," said veteran beverage analyst Laurent Grandet at Guggenheim. Wall Street generally agrees that Coca-Cola making its largest acquisition ever in BodyArmor is a good thing.
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